
How to Pose? Richard’s Photography Secrets for Stunning Fashion Shots
Fashion photography is an art form that transcends mere technical skill—it requires an intuitive understanding of how the human body moves, catches light, and tells a story through stillness. Richard, one of the industry’s most sought-after fashion photographers, has spent decades perfecting the craft of posing models to create images that captivate, inspire, and define trends. His approach combines classical techniques with modern sensibilities, creating a framework that works whether you’re shooting for high-fashion editorials or personal style content.
Whether you’re a budding photographer looking to elevate your portfolio, a model seeking to understand how to present yourself authentically, or simply someone interested in the mechanics of fashion photography, understanding Richard’s posing philosophy will transform how you approach visual storytelling. The secrets he’s developed aren’t just about angles and lighting—they’re about understanding the psychology of pose, the language of fashion, and how clothing becomes art when positioned correctly.

The Foundation: Understanding Body Geometry
Richard’s philosophy begins with a fundamental principle: the human body is inherently geometric. Every bone, joint, and muscle creates lines that either flow harmoniously or create visual tension. Understanding these natural geometries is the cornerstone of effective posing. When you recognize that the body can create angles, curves, and directional lines, you unlock the ability to manipulate these elements intentionally for maximum visual impact.
The concept of the S-curve, popularized in fashion photography decades ago, remains one of Richard’s most essential tools. By creating a gentle S-shape with the body—typically by shifting weight to one leg, angling the hips, and positioning the shoulders slightly differently from the hips—photographers instantly create a more dynamic, flattering silhouette. This isn’t about contortion; it’s about understanding how the body naturally wants to move and exaggerating those movements slightly for the camera.
One of Richard’s key insights is that asymmetry creates interest. Symmetrical poses feel static and formal, while asymmetrical positioning—where the left and right sides of the body are different—creates energy and sophistication. This principle applies whether you’re shooting fashion nova dresses on sale or haute couture pieces. The geometry of the pose should complement the geometry of the garment.
Richard emphasizes the importance of what he calls “space creation.” This means being intentional about the gaps and spaces between the arms and torso, between the legs, and between the body and the frame edges. These negative spaces are just as important as the positive space occupied by the body itself. A hand placed too close to the body creates a closed, heavy feeling, while creating deliberate space suggests openness and elegance.

The Power of Angles and Lines
In Richard’s hands, every angle tells a story. The angle of the head relative to the shoulders, the tilt of the chin, the direction the toes point—these micro-adjustments determine whether a photo feels approachable or aspirational, relaxed or powerful. Understanding how to manipulate angles is what separates amateur snapshots from professional fashion imagery.
The shoulder angle is particularly crucial. Richard teaches that dropping one shoulder lower than the other creates immediate visual interest and a more flattering frame for the face. This simple adjustment makes the neck appear longer, the jawline more defined, and the overall composition more dynamic. The key is ensuring the adjustment looks natural rather than forced—it should appear as though the model is simply standing comfortably, not straining to achieve an unnatural position.
Head tilt deserves special attention in Richard’s methodology. A slight tilt toward the lower shoulder creates harmony and elegance, while tilting away from the lower shoulder creates tension and attitude. Depending on the mood you’re trying to convey—whether it’s serene sophistication or bold confidence—you can adjust the head tilt accordingly. This principle applies across all fashion photography, from editorial spreads to fashion nova reviews and product photography.
The direction of lines created by limbs matters enormously. Diagonal lines feel more dynamic than horizontal or vertical lines. When posing, Richard encourages creating diagonal lines with the arms, legs, and torso. An arm extended diagonally across the body creates more visual interest than an arm hanging straight down. Legs positioned at an angle to the body create more sophisticated imagery than legs parallel to the torso.
Richard also emphasizes the importance of hand placement and finger positioning. Hands are notoriously difficult to pose naturally because they’re so expressive and can easily look awkward. His approach involves tucking thumbs into pockets, placing hands in hair, positioning fingers in relaxed, natural states rather than stiff or claw-like positions. The key is making hands look purposeful rather than accidental.
Creating Movement in Static Images
One of Richard’s most distinctive contributions to fashion photography is his ability to capture implied movement in completely still images. This is the difference between a photo that feels alive and one that feels frozen. The technique involves positioning the body as though it’s in the middle of motion—a step, a turn, a gesture—rather than in a resting position.
Weight distribution is critical to creating this sense of movement. When a model stands with weight evenly distributed, the image feels static. When weight is shifted dramatically onto one leg, with the other leg slightly bent or extended, the image immediately suggests action. This principle is fundamental to fashion photography because clothing moves with the body, and showing how garments interact with movement makes them more appealing and relatable.
Richard teaches the concept of “walking through” the pose. Rather than asking a model to stand still, he might ask them to walk toward the camera and then freeze at a specific moment. This creates a natural sense of momentum and energy that’s nearly impossible to achieve when starting from a static position. The body’s position at that frozen moment contains all the organic energy of actual movement.
Another technique Richard employs is the “lean and reach.” By having the model lean slightly forward or backward while reaching with their arms or upper body, he creates dynamic tension and suggests action. This works particularly well when photographing fashion nova size chart pieces and other fitted garments because it shows how the clothing moves with the body.
Facial Expression and Eye Direction
Richard believes that the face is where the entire story of a photograph lives. Stunning body posture means nothing if the face tells the wrong story. His approach to facial posing is sophisticated and nuanced, recognizing that subtle shifts in expression and gaze create vastly different emotional impacts.
The concept of “looking through” rather than “looking at” is central to Richard’s philosophy. When a model looks directly at the camera, they create a confrontational energy. When they look slightly past the camera or off-frame, they create a narrative quality—the sense that there’s something interesting happening beyond the frame. This technique is especially effective in editorial fashion photography where the goal is to create aspirational imagery.
Eye direction also affects perceived emotion and attitude. Eyes looking downward suggest introspection, vulnerability, or serenity. Eyes looking upward suggest confidence, aspiration, or challenge. Eyes looking horizontally off-frame suggest narrative and mystery. Richard carefully orchestrates eye direction based on the mood he wants to convey with the specific garment or editorial concept.
Regarding actual facial expression, Richard advocates for subtlety. Rather than big, obvious smiles or exaggerated expressions, he favors slight variations in mouth position and eye engagement. A barely-there smile feels more sophisticated than a full grin. Soft eyes feel more relatable than intense stares. The best expressions often come from having the model think about something specific—a memory, a feeling, a concept—rather than simply trying to look a certain way.
The relationship between facial expression and body posture must be coherent. An aggressive, angular body pose paired with a soft, vulnerable expression creates interesting tension, but if not intentional, it reads as confused. Richard always ensures these elements work together to create a unified message.
Posing for Different Body Types
One of Richard’s most valuable contributions to fashion photography is his inclusive approach to posing across different body types. He rejects the notion that there’s only one “correct” way to pose, instead developing specific techniques that flatter and celebrate diverse forms.
For curvier figures, Richard emphasizes creating definition through angles and strategic spacing. Rather than trying to minimize curves, he positions the body to show them off beautifully. This might involve angling the body at three-quarter view, creating space between the arms and torso, and using clothing strategically. When someone is considering fashion nova customer service reviews before purchasing pieces, understanding how these garments look when posed correctly is invaluable.
For petite models, Richard focuses on elongating lines. Vertical lines, extended limbs, and strategic angling all work to create the illusion of length. Posing the body slightly forward and up can add presence and make a smaller frame feel commanding and confident.
For tall, angular figures, Richard celebrates the natural geometry of the body. He often uses stark, architectural poses that emphasize long lines and sharp angles. These poses work beautifully for high-fashion editorial work where the silhouette is paramount.
Regardless of body type, Richard’s fundamental principle remains consistent: understand the unique qualities of the individual body and pose in ways that celebrate rather than camouflage those qualities. This approach has revolutionized fashion photography by making it more inclusive and authentic.
Advanced Techniques for Editorial Work
When Richard works on high-fashion editorial shoots, he employs advanced posing techniques that go beyond the basics. These are strategies developed through years of working with top models and creative directors.
The “layered pose” technique involves having the model create multiple points of interest within a single frame. Rather than focusing all energy on one pose, Richard might have the model create an interesting arm position, an engaging facial expression, a dynamic leg position, and interesting hand placement all simultaneously. This creates visual richness and gives viewers multiple things to engage with.
Richard also uses what he calls “borrowed angles.” This involves having the model use environmental elements—furniture, walls, architectural features—to create additional angles and lines. A model might lean against a wall at a specific angle, sit on a chair in a particular way, or position their body relative to architectural elements to create more complex, interesting compositions.
For seated poses, Richard has developed specific protocols. Rather than simply sitting, he might have models sit on the edge of a chair, sit at an angle to the chair, or create space between their body and the chair back. These variations prevent the image from feeling static while showing how garments drape when seated—crucial information for anyone selecting pieces.
When shooting full-length fashion photography, Richard emphasizes the importance of feet positioning. Feet should rarely be parallel; instead, they should be at angles to each other, with one foot potentially forward of the other. This simple adjustment creates immediate dynamism in the lower half of the composition.
Common Posing Mistakes to Avoid
Throughout his career, Richard has identified recurring mistakes that undermine otherwise excellent photography. Understanding these pitfalls helps both photographers and models elevate their work.
The first mistake is over-posing. When a pose looks too constructed or unnatural, it reads as uncomfortable rather than aspirational. Richard always ensures poses look achievable and comfortable, even if they’re not entirely natural. The goal is elegance, not contortion.
The second mistake is ignoring the garment. A pose that works beautifully for one outfit might not work for another. The pose should complement and showcase the clothing, not compete with it. When evaluating fashion nova promo codes june 2025 and selecting pieces, understanding how they’ll photograph when posed correctly is important.
The third mistake is flat, symmetrical posing. Poses where both sides of the body mirror each other feel static and uninspiring. Richard always introduces asymmetry to create visual interest.
The fourth mistake is dead eyes. Even if the body pose is perfect, if the eyes look vacant or disconnected, the entire image fails. Eyes must be engaged, whether looking at the camera, past the camera, or off-frame. They should always convey something—thought, emotion, narrative.
The fifth mistake is uncomfortable hand placement. Hands that look awkward or purposeless immediately draw negative attention. Richard ensures every hand has a purpose and looks natural.
The sixth mistake is ignoring negative space. Poses that bunch the body together feel heavy and closed. Creating intentional space between limbs and between the body and frame edges creates elegance and openness.
Understanding these mistakes helps photographers and models work together more effectively, creating imagery that resonates and endures. When considering fashion nova shipping information and evaluating how to style pieces when they arrive, keeping Richard’s posing principles in mind will help you photograph them beautifully.
FAQ
What is the most important principle in fashion photography posing?
According to Richard, understanding body geometry and creating asymmetrical poses that feel natural rather than forced is fundamental. Every pose should have a clear purpose and should complement the garment being photographed. The goal is creating images that feel alive and aspirational rather than stiff or uncomfortable.
How can I improve my posing skills as a photographer?
Richard recommends studying fashion photography extensively, practicing with willing models, and always prioritizing natural-looking poses that tell a story. Understanding the human body’s geometry and how it interacts with clothing is essential. Additionally, learning about angles, lines, and composition will dramatically improve your ability to direct models effectively.
What’s the difference between editorial posing and commercial posing?
Editorial posing tends to be more artistic, experimental, and conceptual, often prioritizing mood and narrative over selling a specific product. Commercial posing, like when photographing items for sale, tends to be more straightforward and focused on showing the garment clearly while still maintaining visual interest. Both require different approaches, though Richard’s fundamental principles apply to both.
How do I pose different body types flatteringly?
Rather than trying to hide or minimize aspects of any body type, Richard advocates celebrating the unique qualities of each individual. Use angles, spacing, and strategic positioning to highlight strengths. Understand that different body types naturally work well with different poses, and adapt your approach accordingly rather than forcing everyone into the same posing formula.
Why do my posed photos look stiff?
Stiffness typically results from over-thinking the pose or trying to force an unnatural position. Richard recommends having models move naturally and freezing them at interesting moments, rather than starting from a static position. Additionally, ensuring the face and eyes are engaged rather than vacant helps prevent stiffness from pervading the entire image.
How important is lighting in relation to posing?
Lighting and posing work together synergistically. Even a perfect pose will fail with poor lighting, and excellent lighting can’t save a bad pose. Richard always considers how light will interact with the body’s angles and the fabric’s texture when directing poses. The two elements must be coordinated for optimal results.



